ADVERTISEMENT

Heineken's India Business Sees 20% Growth Between January And March

Increased sales and a positive price mix strategy led to growth in the beermaker's India business, it said.

<div class="paragraphs"><p>(Source: Company website)</p></div>
(Source: Company website)

Heineken's India business—under United Breweries Ltd.—saw 20% growth in the first quarter of calendar year 2024, on the back of increased sales and positive price mix strategy, the company said in a business update.

"Beer volume grew in the low-teens, ahead of the market, cycling route-to-market changes from last year. To celebrate International Women's Day, we introduced Queenfisher, an all-women initiative. Our premium portfolio grew volume in the low-twenties, led by Kingfisher Ultra and Heineken Silver," it said.

Kingfisher's volume growth beat estimates, according to Elara Securities Ltd. The brokerage had pegged the growth at 10% year-on-year for the quarter. The brokerage attributed the growth to market share gains in North India, stable market share in South India, and a surge in volume of the premium portfolio, due to a strategic push by Heineken.

Elara Securities projects FY24E volume to reach 191 million, with a growth of 2.4% YoY and a compound annual growth rate of 2.5% over FY20-24.

Volume CAGR is expected at 7.5% over the next two years (FY24-26E), it said. It also sees revenue and earnings increasing 3-6% in FY26.

However, challenges persist for UBBL in terms of Ebitda margin pressure, due to investments in Heineken and the premium beer segment. Despite a 400 basis points improvement projected in gross margin over the next two years, Elara Securities cautions that these levels will remain significantly below pre-Covid levels—340 basis points lower in FY26E— compared to pre-Covid margin.

But the brokerage remains optimistic for UBBL in the medium- to long-term perspective. A consistent improvement in gross and Ebitda margin, coupled with strong volume growth, will likely drive further upgrades for the stock in the future.

Opinion
Heineken Forays Into India's Draught Beer Market